Why We Coach

We believe endurance sport is about far more than the finish line.

It’s a tool for discovering who we are, why we do what we do — and what we’re truly capable of.

And when it comes to that journey, having a coach in your corner can be game-changing.

A coach brings real understanding of you — your story, your life, your goals. They’ll create a programme designed to fit around your reality — not someone else’s template — and provide the support to help you navigate the highs, the lows, and everything in between.

Whether you’re preparing for our 250km Ultra Marathon, taking on a new endurance goal, or simply using sport to challenge and grow yourself — we’re here to help.

Because ultimately, we believe coaching is about helping you become the best version of yourself — on and off the trails.

If you’re ready to take the plunge — we’d love to hear from you.

Meet Lewis Robling — Head Coach, WhyWeRun

Lewis is not just a coach — he's an endurance athlete who has run across five continents and faced the exact challenges many of our runners will.

He knows what it takes to go from "could I?" to crossing the finish line of a 250km ultra marathon. His mission is simple: to help you unlock your full potential and achieve what you once thought impossible.

Whether you're new to multi-day racing or aiming to optimise your performance, Lewis brings a rare mix of experience, empathy and strategy to help you every step of the way.

Contact Lewis

"It's more than just a running plan. I learned so much in terms of strength and rehab work, nutrition, fuelling and the importance of rest. From the beginning it was tailored completely to meet my needs and was altered at any point following your weekly check in. He has a very holistic view to training and he wants to support your entire wellbeing, which in turn supports your mental ability to push those boundaries. There are times it has been really challenging but he is always there with words of encouragement and a huge well done for every goal we reach! 

I can honestly say I’m a much more capable and confident runner, so much so we are now working towards my first ultra, something I definitely didn’t dream I could do a year ago!"

Nichola Makepeace

Why Specific Coaching for Endurance Events Matters

Training for a single-day marathon is one thing — preparing for a 250km, 5-day multi-stage ultra is another level entirely.

Your body, mind, nutrition, pacing, and recovery need to be prepared for the rigours of back-to-back long days.

A personalised coaching approach helps you:

✅ Build a deep aerobic base and strength resilience
✅ Optimise nutrition for sustained energy and recovery
✅ Develop pacing and mental strategies for stage racing
✅ Manage fatigue and prevent injury over long training cycles

And most importantly — it helps you arrive at the start line with confidence, and finish your adventure strong.

Let's Start

"I just wanted to say again thank you for everything you have done the past 6 months.

Your outlook on life and positivity has really rubbed off and has helped me changed my values in pretty much all aspects of life.

When I signed up, I didn't think I would be basically getting a life coach as well as a running coach!

I have learnt so much and I am loving starting to share this with others too."

Jessica Long

Coaching Packages

Whether you’re looking for structured guidance, deeper support, or full coaching accountability — we have a package to suit you.

Essentials
Ideal for: Self-motivated athletes who want expert programming with minimal face-to-face time.
What’s Included
  • Monthly customised training plan with adjustments for races or life changes.
  • One in app training review per month.
  • In app support for essential questions and changes.
  • Access to training resources and guides.
  • 48-hour response time via app.
Benefits: Affordable option that provides structure, customised programming, and occasional support for athletes who are comfortable training independently.
Performance
Ideal for: Athletes seeking strong guidance and regular feedback without daily check-ins.
What’s Included
  • Monthly 1:1 check-in and video call support to review training, progress, and set goals.
  • Customised training plans with monthly updates based on progress and upcoming events.
  • Messaging support with 24-hour response time for training questions and advice.
  • Access to training resources, including articles, videos, and sample nutrition plans.
Benefits: A balance of personalised coaching and flexibility, offering consistent feedback and direction to keep athletes progressing.
Elite
Ideal for: Athletes who want high-touch, personalised support to reach ambitious goals.
What’s Included
  • Bi-weekly 1:1 video calls to review progress, adjust plans, and dive deep into feedback.
  • Custom training plans updated in real-time based on performance and lifestyle changes.
  • Unlimited messaging support for quick questions, accountability, and ongoing motivation.
  • Advanced analysis of training data and personalised advice on recovery, nutrition, and mental skills.
  • Monthly video workshops on specific skills or strategies to elevate performance.
  • Monthly access to support with specialist performance nutritionist
Benefits: Maximum support, hands-on coaching, and tailored strategies for those serious about achieving top performance.

"Showing up, consistently - of course, has led to improvements in my physical ability. My endurance has improved significantly; I've built strength, physically and mentally, to stay out for long runs, by myself. Though, I think the main area of improvement has been in my self-confidence/self-belief. The long runs, the short recovery runs, the tempo runs, and the two races all signal my ability to show up and do hard things. The confidence I've gained from these scenarios has had spill-over effects into all other aspects of my life."

⁠Devina Popley

Ready to Go Beyond?

Whether you're preparing for your first 50km or taking on the full 250km WhyWeRun challenge — coaching can make all the difference.

We’d love to help you on your journey.

Start Your Journey