We create running experiences that change lives, and stories that inspire.

We are a community-led movement creating life-changing running experiences. From local trail run clubs to our flagship 250km charity ultramarathon, we bring people together to push their limits, physically, mentally, and emotionally, while raising vital funds for causes that matter.

At our core, we believe in Purpose Beyond Yourself™, and in the power of doing good while doing something extraordinary.

Supported By

What We Do

  • WWR 250km Ultra Marathon

    Step into a life-changing challenge. 250km over five days, testing your body and mind, all for a cause bigger than yourself. This is purpose in motion.

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  • Training for Ultra

    Training for an ultra is about more than distance, it's about discipline, resilience, and becoming someone new. We’re here to help guide you.

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  • WWR Run Clubs

    More than just miles, our Run Clubs are about showing up, side by side. Hosted across the UK, we move together, grow together, and run with purpose.

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Our Unique 250km Multi-Day Adventure

Join us on an ultra like no other, 250km across five days, where every step pushes your limits and every moment connects you to something bigger. You won’t do it alone. You’ll train, run, and overcome together, all while raising life-changing funds for bigmoose. This is not a competition, it’s purpose, connection, and going together as one.

Explore the Ultra...

How We Helped bigmoose

£211,800
total fundraised
2,118
therapy sessions
530
full rounds of therapy

Event Documentaries

  • 2025 - Ordinary People, Extraordinary Things

  • 2024 - WhyWeRun 3.0

  • 2023 - Running Forever (by Max Wilco)

  • 2022 - WhyWeRun 1.0

Event Testimonials

  • I’m still struggling to put it into words. it’s definitely a lot more than running 250km. I’ve not felt anything like the feeling I had crossing the finish line, or when the final runner crossed the line. I saw someone on Instagram say “we arrived as strangers and left as a family” and that sums it up pretty well.

  • Why We Run is not an escape, but a more beautiful version of reality. It raises spirit, hope and belief. It is a safe place for everyone and anyone, to be exactly who they want to be.

  • So much more than just an ultramarathon. A community event with a common goal. An experience that teaches you so much about yourself, others, and life. An event that will change you for the better.

  • Made me fall in love with running again and helped me remember/discover my reasons why

  • Why We Run is a powerful, immersive experience beyond running. Running is just the foundation of similar interest for everyone who takes part, the rest is built on openness and vulnerability. An experience for personal growth both mentally and physically.

  • Strangely, the best holiday I've ever had. Come back feeling like I'm in the best mental state I've ever been in.